Light creates more than just visual effects (shape, intensity, contrast, etc.); it also has biological and psychological effects that can impact the health and wellbeing of humans. Just as the colors of painted walls affect how you feel, so does the light that illuminates a room.

Some studies have shown that brighter light can intensify emotions, while low light doesn’t remove emotions, but keeps them steady.

The biggest problem in real state photography come from getting the lighting just right. Lighting is what’s going to make the space look warm and inviting. The right lighting will allow potential homebuyers to see the spectacular view out the window as well as the home’s interior in the same shot.

My technique involves using a mixture of ambient light, multiple wireless flashes, and strobes blended and masked together in post to create well lit images.